Designing a marketing strategy requires the entrepreneur to blend a number of elements together to help position their business with an advantage over their competition. This section provides a listing of resources on what a marketing strategy should contain and tools an entrepreneur can use to help design their strategy.
- Building a Marketing Plan - Atlantic Canada Opportunity Agency offers information necessary in preparing your marketing plan.
- The Business Link - Ontario government site offering information on designing a marketing strategy.
- Export Source - Designing a marketing strategy for exporting.
- Marketing Ideas - Small Business Administration in the United States offers some ideas on marketing for small business.
- Marketing Plan Outline - Canada Business offers an overview of the contents in a marketing plan.
Additional material available through the Thunder Bay Public Library