Marketing Management

Businesses will want to manage the implementation and evaluation of their marketing strategies to insure they are achieving the objectives intended by the company.  This section will provide linkages to information on how to effectively manage various aspects of your marketing program.

• SME Direct - Industry Canada's guide to small business information
• Managing for Business Success - Government of Canada's site on resources for owner and managers
• Small Business Check-Up - A diagnostic tool for businesses designed by the government of British Columbia
• Developing your Sales Force - Government of Canada site with information on management of your sales force
• Privacy of Information Legislation - Privacy Legislation Information Kit for Businesses

Please click here for a list of books on this topic from the Thunder Bay Public Library

• Market Research
• Strategy Design
• Marketing Management
• E-Marketing
• Exporting